ADVISORY

In Advisory, MI has a team of consultants who bring their global experience across venues and major events to provide strategic insight into sport and tourism.

MI provides an evidence-based holistic approach that delivers fully-informed outcomes for our clients.

Across our projects, we take a holistic approach to evaluation and research that combines market intelligence with primary and secondary data to establish evidence-based outcomes for our clients.

MI has experienced personnel to assist in such projects as:

Sport Advisory
- Business and Commercial Planning
- Operational and Governance Reviews
- Business Continuity and Risk Management
- Sports funding
- Membership and Participation.
Tourism Advisory
- Tourism strategy development
- Community impact assessment on tourism investment
- Community impact assessment on tourism marketing investment.
Market Research
- Strategic Evaluation including:
  - Stakeholder engagement
  - Market & competitor intelligence
  - Economic impact and broader benefits assessment
  - Event asset valuation,
  - Strategic planning,
  - Brand & marketing strategy
  - Visitor economy modelling
  - Crowd counting
- Custom Research including:
  - Brand health monitoring
  - Market segmentation
  - Marketing effectiveness & advertising tracking
  - Market positioning / perceptual mapping
  - Sponsorship impact
  - Membership / event attendee research
  - CX and journey mapping
  - Propensity analysis & predictive modelling
  - Willingness to pay surveys and choice modelling.

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