ADVISORY
In Advisory, MI has a team of consultants who bring their global experience across venues and major events to provide strategic insight into sport and tourism.
MI provides an evidence-based holistic approach that delivers fully-informed outcomes for our clients.
Across our projects, we take a holistic approach to evaluation and research that combines market intelligence with primary and secondary data to establish evidence-based outcomes for our clients.
MI has experienced personnel to assist in such projects as:
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Sport Advisory
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Business and Commercial Planning
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Operational and Governance Reviews
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Business Continuity and Risk Management
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Sports funding
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Membership and Participation.
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Tourism Advisory
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Tourism strategy development
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Community impact assessment on tourism investment
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Community impact assessment on tourism marketing investment.
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Market Research
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Strategic Evaluation including:
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Stakeholder engagement
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Market & competitor intelligence
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Economic impact and broader benefits assessment
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Event asset valuation,
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Strategic planning,
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Brand & marketing strategy
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Visitor economy modelling
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Crowd counting
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Custom Research including:
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Brand health monitoring
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Market segmentation
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Marketing effectiveness & advertising tracking
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Market positioning / perceptual mapping
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Sponsorship impact
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Membership / event attendee research
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CX and journey mapping
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Propensity analysis & predictive modelling
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Willingness to pay surveys and choice modelling.
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