ANZAC Centenary

Travelling Exhibition Business Case

Australian War Memorial
Feasibility & Business Cases


As part of the Centenary of ANZAC, the Australian War Memorial required a business case to support a national touring exhibition that travelled throughout Australia as part of a celebration of the commemoration of ANZAC.


In consultation with the Australian Government, MI developed a Business Case which defined a unique tour scope, as well as stakeholder needs and requirements for the travelling exhibition to enable Australian communities to utilise the tour as a catalyst for commemoration, engagement, education, reflection and discovery. The Business Case defined the tour inclusions, dependencies, milestones, operational planning, budget, and resource, risks and issue management principles.


In December 2015, the Prime Minister launched the Spirit of Anzac Centenary Experience tour, which toured Australia over a 16-month period. The interactive exhibit featured some 200 items ranging from an artillery piece to Diggers’ diaries and other personal possessions. The exhibition visited 23 locations through all States and Territories and finished in Sydney in April 2017.