2023 Asian Games
The Hong Kong Government required a feasibility study and economic analysis to determine if it was viable for Hong Kong to host the Asian Games in 2023.
MI Associates undertook extensive stakeholder engagement and market analysis to develop a commercial model and economic assessment to enable the Hong Kong Government to make an informed assessment of the venues and infrastructure costs and commercial revenue opportunities of hosting the Asian Games. This data was complemented through the provision of previous event benchmarking data from similar overseas events.
Despite the model demonstrating a positive economic benefit for Hong Kong, due to poor public support for the Asian Games the Hong Kong Government decided to defer bidding for the event.