Basketball Australia

Commercial Review

Basketball Australia
Strategy & Advisory


Basketball Australia was looking to develop and deliver a new business model, management structure and 3-year business plan to support the commercial reform and restructure of basketball in Australia.


MI was engaged to provide strategic input into Basketball Australia's governance structures, requirements for the new competition, financial modelling and a 3-year business plan.


The resulting strategic review enabled the amalgamation of Basketball Australia and the NBL, bringing together the men’s professional league and grassroots player base for the mutual benefit of both parties.

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