Northern Territory Major Events Company
2017 BASSINTHEGRASS Event Evaluation
Northern Territory Major Events Company (NTMEC) were looking to understand the value and success of the People's Choice BASSINTHEGRASS music festival to Darwin and the Northern Territory.
MI Associates designed a custom survey which included questions relating to attendee music preference, source of festival information and ticket purchase, overall event satisfaction, sponsor engagement and awareness, attitudes towards government involvement, and visitation from non-locals. The survey was also used to conduct a Direct Visitor Expenditure Analysis that the event generates for the City of Darwin as well as the Northern Territory.
This project provided NTMEC with a holistic view of the BASSINTHEGRASS. Findings across the wider economic and community benefits provided NTMEC with key feedback for their funding decision making process. Additionally, the final report provided detailed insights into attendee demographics, reasons for attendance, overall satisfaction and areas for improvement that can be incorporated into event KPIs and ensure the event continues to grow. Verbatim responses generated during the research process can also be used across future event promotion and marketing.