Destination NSW

Regional Business Conference Strategy

Destination NSW
Strategy & Advisory


Destination NSW required a Regional NSW Business Conference Strategy to improve capability and capacity within the sector and drive growth of the Regional visitor economy for NSW.


MI developed the overall Strategy through extensive consultation with government and industry, as well as an extensive review of  existing facilities within NSW. In addition, utilising MI Associates research capabilities an assessment of the market and trends of the Regional NSW business events sector was undertaken. The development of regional profiles and future funding requirements was also completed to support the Strategy.


In August 2017, the NSW Deputy Premier and NSW Minister for Tourism and Major Events announced the implementation of the NSW Regional Conferencing Strategy and Action Plan. The resulting Strategy will assist in developing the regional business events industry, bringing more conferences and visitors to Regional NSW, and in turn boosting local economies and creating more jobs in regional areas.