© 2019 by MI Associates Pty Ltd

A world leading team of Management Consultants who work in Sport, Arts & Culture and Tourism

EVENT

EVALUATION

Understanding the economic impact of events is crucial to determine return on investment and ultimately success or failure. MI Associates uses the very latest techniques to measure not only the economic impact, but also the broader benefits and legacies that an event delivers. 

ECONOMIC IMPACT ASSESSMENTS

The MI Associates team has completed over 300 economic impact assessments and have significant experience in:

  • Direct Expenditure Model used to measure visitor expenditure and ROI

  • Unique visitor calculation and main reason for visit

  • Average daily spend and length of stay

  • Organisational expenditure and inflow/outflow analysis

  • Economic modelling including Cost Benefit Analysis, Input/Output & Computable General

  • Economic modelling.

EVENT SATISFACTION SURVERYS

MI Associates can assist event owners by identifying visitor and attendee satisfaction touchpoints at the event.

EVENT IMPACT MEASUREMENT

MI Associates unique event evaluation go well beyond simply the economic impact an event generates for a host destination.


Tourism Impact

  • Measuring changes in host destination perception

  • Satisfaction benchmarks for the destination experience

  • Likelihood to revisit and be a positive advocate

  • Effectiveness of tourism campaigns.

Media Impact and Value

  • Did the host destination generate significant media benefits through event signage and visual postcard integration?

  • Actual audiences delivered in key tourism markets

  • Confirmation of hours of coverage and broadcasters

  • Measuring future intent to visit as a result of the coverage

Community Impact and Engagement

  • Did an event drive engagement with locals?

  • Do locals believe government should invest in events?

  • Did an event increase levels of civic pride?

  • Did an event create a buzz and increase livability?

  • Did an event make the host destination a better place to live and work?

Legacy Measurement

  • Did the event leave a lasting legacy in the host city?

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CASE STUDIES

MORE EVENT SERVICES:

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EVENT SERVICES