© 2019 by MI Associates Pty Ltd

A world leading team of Management Consultants who work in Sport, Arts & Culture and Tourism

EVENT

STRATEGY

The world of events is a highly competitive and complex environment. In order to stand out from the crowd it is critical to have a best-practice event strategy. MI Associates has great expertise providing event strategy services which are designed to maximise client outcomes.

STRATEGY SERVICES FOR GOVERNMENT AND TOURISM ORGANISATIONS 

PORTFOLIO MANAGEMENT AND STRATEGY SERVICES

  • Event Portfolio review and strategy

  • Master calendar review and/or development

  • Event Selection & Funding Frameworks - Creating and developing best practice processes & templates

  • Event KPI development & tracking systems

  • Identification of unique selling points and areas of competitive advantage

  • Community Sentiment Tracking.

SUSTAINABILITY AND LEGACY PLANNING SERVICES

Develop future planning strategies to ensure event sustainability and to maximise the host destination legacy.

CONTRACT AND RISK MANAGEMENT SERVICES

  • Developing Risk Assessment frameworks and templates

  • Developing Investment agreement templates to maximise ROI and key outcome delivery.

STRATEGY AND ADVISORY SERVICES

  • Developing Multi-Year event strategies

  • Creating strategies to increase visitation and ROI to host cities

  • Maximising visual Brand Impact and value

  • Providing strategies to improve Event Satisfaction

  • Developing strategies to increase Visitor Advocacy

  • Developing strategies to drive future visitation and tourism.

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CASE STUDIES

STRATEGY SERVICES FOR EVENT OWNERS AND RIGHTS HOLDERS

Securing government investment for events is often an intricate and difficult process. In order to maximise future hosting fees, it is essential that an event’s value be independently established and the offer tailored in the language and needs of government. MI Associates' expertise can guide you through this complex process and assist you compile a compelling value proposition for future host destinations.

EVENT OPTIMISATION

  • Event Strategy Development

  • Understanding the processes and systems used by governments to assess event investment

  • Building business cases to justify the investment in an event using the language of government and focusing on the delivery their key objectives and outcomes

  • Identification of unique selling points and areas of competitive advantage

  • Community Sentiment Tracking.

VALUATION

We assist event owners establish what their event is worth to a potential host city by conducting independent tourism, economic, media & community impact assessments. This enables event owners to maximise potential funding from host destinations.

EVENT MAXIMISATION

  • Multi-year event strategies

  • Strategies to increasing visitation and ROI to host cities

  • Maximisation of host destination brand impact

  • Plans to ensure the event leaves a lasting legacy on the host city

  • Strategies to improve event satisfaction

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CASE STUDIES

MORE EVENT SERVICES:

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EVENT SERVICES