The world of events is a highly competitive and complex environment. In order to stand out from the crowd it is critical to have a best-practice event strategy. MI has great expertise providing event strategy services which are designed to maximise client outcomes.


Our Experience includes:

  • Developing Multi-Year event strategies

  • Master calendar review and/or development

  • Event Selection & Funding Frameworks - Creating and developing best practice processes & templates

Venues & Facilities

Obtaining the right level of advice and getting the right people on your project are two of the most important aspects to developing a venue strategy. MI assist our clients define their brief, develop a strategy and then integrate a multi-disciplinary consulting team to implement the strategy – from idea, to concept and beyond.

Our Experience includes:

  • Developing ‘whole of country’ sport venue Master Plans

  • Development of Olympic Games Master Plans

  • Master planning sport and cultural precincts

  • Assisting sporting bodies prioritise facility planning and development??

Northern Territory Major Events Company

Strategic Plan

Floriade & Enlighten

5 year Strategy

Case Studies

Qatar Sport Venue

Master Plan


Securing events can be a costly exercise, which makes avoiding event acquisition errors absolutely critical. MI’s expertise in event due diligence and feasibility ensures our host region clients are fully equipped to make highly informed decisions prior to the investment of significant funds.

From the event rights holder’s perspective, securing government investment for events is often an intricate and difficult process. To maximise future hosting fees, it is essential  an event’s value be independently established and the offer tailored in the language and needs of government. MI’s expertise can guide event rights holders through this complex process and assist in developing a compelling value proposition for future host destinations.


Our Experience includes:

  • Event Feasibility Assessments – Assisting Governments and Tourism Organisations assess event proposals against their agreed major event strategy/investment criteria.

  • Event Asset Valuation – Assisting event owners establish what their event is worth to a potential host city

  • Event Bidding – Organising, designing and leading bid efforts, with winning bids for Olympic Games and a host of World Championships under our belt. 

Venues & Facilities

Having a comprehensive commercial understanding underpins the future success of a venue.

MI provides clients with pragmatic and independent advice through assessing commercial opportunities, undertaking financial and economic analysis and developing business cases to assist with securing government or private funding.

Our Experience includes:

  • Economic and Financial Appraisals

  • Commercial Feasibility Assessments

  • Developing compelling Business Cases and funding proposals in strict accordance with government guidelines.

  • Gateway Reviews


MI’s feasibility expertise go beyond Events and Venues and MI can assist Sport Governing Bodies with expansion strategies and the feasibility of developing teams in new regions.

Case Studies

London 2012 Olympic Bid

London 2012

Olympic Bid

T20 2020 World Cup bid

T20 2020 World Cup

Economic & Commercial  Modelling

Formula E Host Cit Evaluation

Formula E

Host City Feasibility

Nitro World Games

Nitro World Games

Event Asset Valuation

Motor City Commercial Feasibility

Global Motor City Destinations

Commercial Feasibility 

Taronga Zoo Strategic Business Case

Taronga Zoo

Strategic Business Case

NKF Nick Kyrgios Foundation Business Plan

Nick Kyrgios Foundation

Commercial Feasibility & Business Plan 

INSW Gateway Review

Infrastructure NSW

Gateway Review


Expansion Strategy

Rugby Australia

Expansion Strategy

© 2019 by MI Associates Pty Ltd

A world leading team of Management Consultants who work in Sport, Arts & Culture and Tourism