Football Federation Australia

New National Competition

(A-League) Business Plan

Football Federation Australia
Strategy & Advisory


Football Federation Australia (FFA) required a business plan to set the framework and details to reform the game of football in Australia by establishing the new national competition.


MI worked with the FFA executive and senior management to develop the business plan for the New National Competition. MI led the process by facilitating subject matter experts to develop the structure of the competition including the team structure, requirements for entry in the competition, the legal frameworks and agreements, sponsorship, marketing, branding, IP, competition rules, venue and team requirements and the tender process for potential teams to apply for entry into the Competition.


FFA were able to successfully launch a new National Competition, now known as the A-League, that has successfully operated since 2005 and grown to be one of the most popular professional sporting leagues in Australia.