Floriade and Enlighten
5 Year Strategic Plan
Strategy & Advisory
ACT Government required assistance in developing a multi-year strategic plan (2018 – 2022) for each of its flagship events Floriade and Enlighten, to ensure their continued success and to assist in growing ACT’s visitor economy to its target of $2.5 billion by 2020.
MI, in consultation with Events ACT, developed these strategic plans through four distinct phases. Initially, MI undertook an information discovery phase through project stakeholder briefing meetings and significant documentation review. This was followed through extensive stakeholder consultation workshops in Canberra to understand the gaps in information and identify opportunities. Phase three was a key opportunities workshop with key stakeholders to identify the strengths and weaknesses of each opportunity, before then developing the recommendations in consultation with ACT Government and producing the individual desktop-published strategy documents including key milestones and timelines.
ACT Government accepted the initial recommendations of these strategy documents and developed these events further through 2018.