James Paterson, Principal

With more than 22 years major events strategy consulting experience, James joined MI in June 2017 as a Principal. In his assignments, James places an emphasis on the critical issues of event feasibility, pre-bid due diligence, economic impact analysis, host city brand maximisation, event contracting and negotiation, post-event evaluation and maximising ROI. 

James has led the strategic business development of MI, helping the company reach into many major State Tourism Organisations and State Sporting Organisations around Australia. 

James was previously Head of Strategy, Insights and Legal at Destination NSW. Here, he was instrumental in establishing the first NSW Master Events Calendar, creating legacy events like Vivid Sydney and securing a multitude of major public and business events for NSW. James was responsible for creating and delivering best practice event due diligence, assessment and post event-evaluation, the strategy planning function as well as legal affairs including all event contractual negotiations.

James also previously worked for Nielsen (formerly Repucom), where he was Director of Government, Tourism and Events (GTE) division, specialising in holistic major tourism and event evaluation and valuation. Nielsen’s GTE division focused on providing specialised consulting services particularly in the areas of measuring the economic, global media and community impact of major events around the globe. Here, James consulted to most of the region’s major events companies and tourism bodies, as well as numerous rights holders across Australia and New Zealand.

James has extensive experience in the sponsorship and sports industries. He has also worked with organisations such as Australian Sports Commission, Major League Baseball and NSW Rugby before managing the Australian and New Zealand office of global sponsorship research consultancy SiS for seven years.