Nitro World Games

Host City 

Economic Impact


Nitro Circus was looking to offer Nitro World Games – the world’s leading Action Sports competition featuring 250 of the best international action sports athletes – as an exclusive event to an Australasian Host City, in return for financial support.


MI Associates worked with Nitro Circus to understand the economic benefits offered by the Nitro World Games, including visitation, organiser expenditure, and media value. MI Associates developed models to calculate the projected economic impact that a Host City would likely receive as a result of hosting the event. MI Associates provided advice to Nitro Circus on the metrics, language and assumptions the Australasian Host Cities expect to see in pitch decks, and developed tailored decks for each potential location. MI Associates also identified key Government contacts and helped to organise meetings with these targets.


Nitro Circus took the Nitro World Games Host City pitch deck to SportAccord 2019, where they met with Government Ministers and key representatives from each Australian State and Territory, as well as international representatives from Singapore and New Zealand. The pitch deck was well received by all, and MI Associates expect the real possibility of Nitro World Games coming to the region in 2021.