The world of events is a highly competitive and complex environment. In order to stand out from the crowd it is critical to have a best-practice event strategy. MI has great expertise providing event strategy services which are designed to maximise client outcomes.


Our Experience includes:

  • Developing Multi-Year event strategies

  • Master calendar review and/or development

  • Event Selection & Funding Frameworks - Creating and developing best practice processes & templates

Venues & Facilities

Obtaining the right level of advice and getting the right people on your project are two of the most important aspects to developing a venue strategy. MI assist our clients define their brief, develop a strategy and then integrate a multi-disciplinary consulting team to implement the strategy – from idea, to concept and beyond.

Our Experience includes:

  • Developing ‘whole of country’ sport venue Master Plans

  • Development of Olympic Games Master Plans

  • Master planning sport and cultural precincts

  • Assisting sporting bodies prioritise facility planning and development??

Case Studies

Northern Territory Major Events Company

Strategic Plan

Floriade & Enlighten

5 year Strategy


Event planning and delivery is the application of specialist project management skills to the creation and development of large scale events. For many organisers, it is likely to be the first time they have hosted an event of immense scale and complexity within the context of a highly political environment.

Successful events rely on smart planning and efficient operations and MI's services span the full lifecycle of event planning and delivery.


Our Experience includes:

  • Planning – Strategic guidance, planning and technical assistance to support our clients scope, plan and deliver an event. We will help you reduce risks, lower costs and deliver on time.

  • Testing and Readiness  – Event teams only get one chance to get it right with the delivery of an event. Our testing and readiness program ensures all team members are well trained and tested, understand the communication and decision making protocols, and are ready for the curtain to rise.

  • Knowledge Transfer – When the event is over, we continue to work with our clients to determine the impact, assist with the transition of facilities to legacy mode and gather all the information and lessons learned for future use.

Case Studies

Japan Rugby World Cup 2019

Japan RWC 2019

Event Planning

Rugby World Cup knowledge transfer

Rugby World Cup

Knowledge Transfer

london olympics event planning

London 2012

Event Planning

G20 event planning

G20 2014

Event Planning

Venues & Facilities

The process of venue development from idea to concept, then through to project funding, statutory approvals and each of the design phases ready for construction requires the integration and distillation of many ideas and opinions of all stakeholder to arrive at the final solution.


MI is expert at managing this task with our Project Directors and Project Managers taking on planning and delivery roles both within Government and within client organisations. 

Our Experience includes:

  • Design Management – MI takes responsibility for the coordination of the design process and building the design consultancy team. We review and coordinate all the design team’s documentation and ensure the design is delivered in accordance to client requirements and budget.

  • Project Advisory – MI provides our clients with real-time, objective feedback on project progress to mitigate cost escalation, schedule extensions, quality and scope adjustments, and any other project risks.

Sydney Opera House Renewal

Sydney Opera House

Renewal Framework

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Sydney Football Stadium


Project Advisory (INSW) 

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Sydney Football Stadium


Project Advisory (SCGT) 

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Walsh Bay

Operations Planning

© 2019 by MI Associates Pty Ltd

A world leading team of Management Consultants who work in Sport, Arts & Culture and Tourism