© 2019 by MI Associates Pty Ltd

A world leading team of Management Consultants who work in Sport, Arts & Culture and Tourism

Qatar Sport Venue

CLIENT NEED

Qatar Olympic Committee (QOC) required a strategic framework to govern the development of existing and new sports facilities for the State of Qatar.  Having won the FIFA 2022 Football World Cup and with an intention to bid for the 2020 Olympic Games, Qatar needed a plan that would support the existing network of professional sport clubs, provide additional community sport facilities and strategically develop a range of world class facilities that over time would enable the future hosting of mega events and world championships. The development of the Master Plan considered Qatar’s future development plans to provide the blueprint for the nation for the next 20 years.

MI SOLUTION

MI Associates conducted a whole of nation sport facility audit as well as significant stakeholder engagement across multiple government agencies and private developers over 12 months to garner a greater understanding of the socio-economic environment that exists in Qatar. This research allowed MI to review potential commercial opportunities to improve the economic sustainability of the facilities through community based sport, sport development and high performance training, the regular hosting of events including periodic super events, transport and climate solutions, environmental sustainability, operational and commercial planning, and integrated venue planning.  This was then combined with potential Olympic and FIFA World Cup facility overlays to finalise the location, size and timing for development of all sport venues required in the next 20 years. 

CLIENT OUTCOME

The completion of the 1,200 page Master Plan enabled Qatar to strategically position itself to attract and bid for new events and further the develop sport and community participation in Qatar and the wider region.

QATAR OLYMPIC COMMITTEE
VENUE STRATEGY
VENUE PLANNING & INVESTMENT
VENUE DEVELOPMENT & DELIVERY 
SECTOR
Sport

Master Plan