© 2019 by MI Associates Pty Ltd

A world leading team of Management Consultants who work in Sport, Arts & Culture and Tourism

RESEARCH 

AND ANALYSIS

Innovative research and analysis is critical to enable fully informed decision making. To this end, MI Associates has a comprehensive in-house quantitative and qualitative research capability. MI Associates develop customised and cost-effective research and analysis solutions to assist our clients to achieve their business goals.  

CUSTOM RESEARCH

MI Associates' research system can be tailored to meet the unique needs and objectives of a client brief. Research methods include:

  • Online surveys

  • Flash studies (<5-day turnaround, nat. rep)

  • Face to face research

  • Focus groups

 

MI Associates research goes beyond data provision - we provide analysis and interpretation which outlines key insights.

BRAND PERFORMANCE AND EVALUATION

MI Associates can help unlock consumer perceptions of a brand, rights holder, venue, or event through customised measurement of a designated market group or across a representative sample.

COMMUNITY ENGAGEMENT AND SENTIMENT EVALUATION

MI Associates understands that local resident support is crucial to any event, venue, or cultural program. MI Associates conducts one-off or ongoing studies designed to unlock:

  • Interest, consumption, and importance of events and community programs

  • Support for government involvement in, and public funding of, venues, events, and community programs

  • Attitudes towards potential events or projects for business case utilisation.

EVENT/VENUE SATISFACTION SURVEYS

MI Associates' consultants have conducted more than 300 studies into events and venue satisfaction. We provide our clients with a clear understanding of:

  • What touchpoints are working and what needs to be improved?

  • Which elements are most crucial towards driving overall satisfaction?

STAKEHOLDER ENGAGEMENT

MI Associates conducts in-depth stakeholder engagement through one on one interviews, focus groups or anonymously through an online survey.  All results are analysed to provide clients with a clear understanding of stakeholder attitudes.

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CASE STUDIES

MORE ADVISORY SERVICES:

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ADVISORY SERVICES