MI is at the forefront of international best practice in helping our clients create, plan and deliver, and evaluate great experiences through amazing international major events. MI provides four main services that cover the entire event lifecycle:

  • Strategy & Advisory

    • Strategic identification of major event opportunities to increase visitor expenditure

    • Strategic Event Calendar analysis and improvement

    • Policy Development.

  • Feasibility & Businesses Cases

    • ​Event asset valuation and economic impact analysis to assess feasibility and return on investment

    • Business case development for major events to help secure investment.

  • Planning & Delivery

    • ​​Master planning of major event precincts

    • Major event bidding and candidature files

    • Emergency and Risk Management

    • Event Continuity and Crisis Management

    • Specialist Functional Area Delivery

    • Major event planning, including road maps, budget reviews, Organising Committee structure and Governance. 

  • Evaluation & Research

    • ​​Bid evaluation

    • Transfer of Knowledge to ensure the next iteration of the event improves on the last

    • Event impact analysis, including economic, social and legacy analysis, with capabilities for infield, online and panel research

    • Event satisfaction surveys for participants and spectators.