Michelle Morris, Associate Principal
With a work history that provides over 25 years’ experience across a wide range of organisations in the sport, major events and tourism sectors and a track record in strategy, bidding, project management, operational planning and delivery of major sporting events, Michelle joined MI in 2019 as an Associate Principal, launching MI’s Melbourne office.
Throughout her career, Michelle has been sought after for her highly developed knowledge and skills in major events. Michelle has held a CEO role delivering the 2004 Commonwealth Youth Games and senior leadership roles leading strategic, project and operational planning for major international events including the ICC Cricket World Cup 2015, Melbourne Commonwealth Games 2006, Manchester Commonwealth Games 2002 and the Sydney 2000 Olympic Games. She was also the General Manager, Marketing and Events for Gymnastics Australia.
Michelle recently led Basketball Australia’s successful development and delivery of the FIBA 2022 Women’s World Cup candidature file and bid. She also developed and led the Venue Selection process across 14 host cities in Australia and New Zealand for the ICC Cricket World Cup 2015.
Prior to joining MI, Michelle was responsible for identifying and securing major events in Victoria, leading contract negotiations and overseeing delivery and strategy development, these experiences included commercial agreements with a score of rights holders including Volvo Ocean Race, 6-day Racing and a host of major regional events. She led the integration of cycling bodies and events to drive Victoria’s Summer of Cycling strategy and developed Victoria’s Regional Events Strategy.
Michelle provides advice and planning to organising committees, sports organisations and Government with specialism in strategy, project scoping and feasibility, bidding, presentation and negotiations, commercial and marketing, governance and risk and operational planning.
Outside MI, Michelle is involved in the sporting landscape of Melbourne, she is a member of VicSport, a mentor for Women Sport Australia’s professional development program and President of the Mordialloc Surf Life Saving Club.