Michelle Morris, Associate Principal

With over 20 years’ experience in major events, tourism, arts & culture and sports, and an MBA from Deakin University, Michelle recently joined MI as an Associate Principal.


Michelle has been instrumental in the growth of MI in the Victorian market, recently completing work for Kardinia Park Stadium Trust and Cricket Victoria.


Michelle most recently worked as the Head of Major Event Acquisition, Regional and Government Relations with Visit Victoria. This role had a focus on Government and Stakeholder relations and oversight and fiscal responsibilities for two State Government Funds, the Regional Events Funds (REF) and the Regional Event and Innovation Fund (REIF). These funds acquit over $22 million in event and project funding. 

Michelle has an impressive record of delivery for clients across major events and has advised organising committees, sports organisations and Government. She has led strategic, project and operational planning for Commonwealth Games, Cricket World Cup and other major international events and led multidisciplinary teams in Games delivery areas including the Sydney Olympic Games, Manchester Commonwealth Games, Melbourne Commonwealth Games and the 2015 ICC Cricket World Cup. Her core competencies are in bidding, project management, operational planning and delivery of major sporting events. 

From a Major Events perspective, Michelle was a key member of the 2012 Halifax Commonwealth Games bid committee providing technical advice on the overlay and operational issues surrounding the Athletes Village and attending design and architectural meetings to provide technical advice and games operational expertise on all proposed and selected venues. Michelle worked closely with all stakeholders to ensure venues and their operational plans met CGF minimum requirements, provided prudent legacy opportunities and were financially responsible in design.


Michelle has also been Senior Manager Marketing and Events for Gymnastics Australia.

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