Most recently, Peter was the inaugural Chief Executive Officer of Racing.com Media Pty Ltd (RDCM), where he led the aggregation, production, and commercialisation of Victorian thoroughbred racing’s media assets. Under his direction, the business produced more than 550 Victorian and 170 South Australian race meetings annually and delivered 24/7 coverage across
free-to-air, subscription, streaming, and digital platforms. He established RDCM’s commercial framework, securing strategic partnerships with wagering and venue operators, and driving new consumer-facing channels that grew the sport’s reach and engagement.

 

Before RDCM, Peter served as Head of Fox Sports Australia, which included the launch of Kayo, the country’s first major sports streaming platform, and pioneering Australia’s first 4K sports broadcasts. He successfully negotiated a series of landmark media rights agreements - including with Cricket Australia, NRL, AFL, Formula 1, the PGA and Supercars – and secured Federal Government funding to expand the televised coverage of emerging and community sports.

 

Earlier, Peter was the AFL’s inaugural General Manager - AFL Media and Broadcast, where he established the AFL’s in-house media arm and oversaw AFL.com, digital publishing, and broadcast production. His role was central to delivering the AFL’s broadcast rights agreements and the integration of the AFLW competition into the AFL’s media ecosystem.

 

Before joining the AFL, Peter spent 14 years with Foxtel, including as Head of Sport, Olympics and Commonwealth Games. He led Foxtel’s acclaimed coverage of the 2010 Delhi Commonwealth Games and the 2012 London Olympics – earning the company its first Logie Award for sports broadcasting excellence.

 

Peter began his career at Ernst & Young, qualifying as a Chartered Accountant after completing a Bachelor of Commerce at the University of Western Australia. Over his career, he has developed extensive board and governance experience across domestic and international organisations.

 

Peter has worked and travelled extensively and for extended periods around the world developing the relationships, partnerships and experiences that have been fundamental to his more than 30 years’ experience across a diverse and ever-changing Entertainment, Media, Sport and Wagering landscape.