Bidding
Delivering a successful event bid requires a high level of strategic planning, project management, stakeholder engagement, communication and technical expertise to ensure the bid submission is credible, deliverable and persuasive.
We work with countries, cities, governments, national sporting organisations, specialist event owners/operators and promoters to provide end-to-end bidding services to bid for, secure and execute events across sport, business, arts, culture and entertainment - maximising both economic and social benefits.
We have led the successful bids for Rugby World Cup 2027, Asian Games 2030, ICC T20 World Cup 2028, FIBA Women’s Basketball World Cup 2022 and have supported a further three bids for international global events coming to Australia (Women’s Asian Cup 2026, FIFA Women’s World Cup 2023 and UCI Road World Championships 2022). We have been involved in assisting host nations in Olympic bidding processes since Sydney 2000 and have hands-on experience working with the IOC’s ‘New Norms’ process, helping potential host cities prepare to stage future Games.

Drawing on our extensive experience and through our specialised knowledge, we ensure that every event drives meaningful and sustainable change, as well as positive community impact. As B Corp and Climate Active certified, we have the credentials and expertise to deliver on the increasingly important sustainable and legacy elements international and domestic events now demand. Our experience in the bidding process also means we can drive higher strategic value in being able to forecast worth.
Recently working with the Australian Federal Government on developing a strategic event investment framework tool, we have crucial insights into what State and Federal Governments are looking for from bidding organisations to access government support.
MI can assist clients with:
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Bid Strategy and Project Management
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Key messages and communication strategies
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Stakeholder identification and management
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Candidature file compilation
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Host City Identification and Selection
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Development of selection process and framework
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Preparation of Bid Responses
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Bid book development & design
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Bid submission pitch & presentation
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Operational Bid Budgets
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Budget development and benchmarking
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Assessment of Competitive Landscape
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Research into likely competitor regions, assessment of strengths and weaknesses
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Evaluation of Visit Management
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Develop program for technical and evaluation visits
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Curate messaging and technical presentations for evaluation commissions
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Venue Identification & Masterplan
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Identification and evaluation of venues to meet major event hosting criteria
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Development of integrated major event masterplans considering all stakeholder requirements (i.e. athlete, spectator, media)
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Subject Matter & Technical Expertise
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Engage trusted partners and 3rd parties to provide specific technical responses
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Turnkey Solution
Our experience has given us the insights and capacity to offer services across the full event project life cycle, including: