For sporting organisations, venues, and governing bodies, market research is essential to understanding fan engagement, membership growth, venue performance, and infrastructure needs. It is paramount to ensure an event or sport-related initiative delivers value for stakeholders, enhances the fan experience, and drives long-term participation.

 

MI collaborates with clients to assess the economic, social, and operational impact of sporting events and infrastructure. We provide actionable insights to help organisations enhance competition structures, improve venue experiences, and future-proof investments in sports infrastructure and participation programs.