Event Strategy & Advisory
The world of events is a complex, rapidly evolving and highly competitive environment, and it’s therefore critical to develop a best in class event strategy - ensuring government bodies, tourism organisations, rights holders and promoters can fully capitalise on the benefits events bring. We support clients with our expertise when they are seeking to make transformational strategic, commercial and growth changes.
We work across the sport, arts, cultural, business and entertainment sectors to provide event strategy and advisory services which are designed to maximise client outcomes. By leveraging intelligence built over 24 years of experience, we assist and advise event owners to develop strategies and effectively plan, execute and manage events, ensuring alignment with business objectives whilst maximising impact and value.
Our highly experienced team have worked on some of the most renowned global events and Australia’s most successful events, while also providing tailored support to specialist and local events, helping them achieve their full potential.
MI can assist clients with:
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Developing Event Strategies
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Strategy development to deliver positive outcomes from hosting one off or multi-year events
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Master event calendar review and/or development
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Development of acquisition strategies
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Creation of best practice processes and tools to streamline event selection and funding
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Development of event legacy solutions to maximise long-term impacts
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Sustainability strategies
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Event Reviews
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Strategic – assist with reviewing and developing delivery models tailored to each unique events geography and type
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Operational – assist with conceptual planning and undertake reviews of event planning to assess progress and identify gaps and opportunities, to ensure events are fully prepared for delivery
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Budget – develop and/or review event budgets, benchmarking and providing insight on the cost to deliver, revenue opportunities and gaps in funding required
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Commercial – value and evaluate economic performance to reveal growth acquisition opportunities based on ROI.
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Turnkey Solution
Our experience has given us the insights and capacity to offer services across the full event project life cycle, including:
Our Work
AFC Women’s Asian Cup 2026 – Strategic Plan
Racing Queensland – 2032 Olympic Strategy