Professional league concept and/or expansion involves strategic planning and careful execution of the introduction of a new league or new teams, divisions or franchises into an existing sporting league. This aims to access previously untapped markets, attracting new fan bases, creating new pathways for developing talent and generating additional revenue streams for sporting organisations.

This is a complex process that requires careful planning and execution from an experienced team who understand market analysis, financial forecasting and the development of infrastructure for support, to ensure success.

MI have delivered strategic planning, governance, modelling and comprehensive advisory services for projects such as the initial business plan for the A-League in Australia, a National Second Division for football in Australia, New Zealand Cricket T20 competition evaluation, along with the expansions of the NBL/WNBL competition, NRL 16th team and Super Rugby 4th team.

MI can assist clients with:

• Market Scoping

  • Assess competition and market trends

• Commercial & Economic Modelling

  • Costs, revenue opportunities, social and economic impact to assess the feasibility of expansion

• Business Cases

  • Help executive teams and Boards make informed decisions

• Bid Process & Analysis

  • Help prepare formal bid submissions

Turnkey Solution

Our experience has given us the insights and capacity to offer services across the sporting landscape, including:

• Government Funding

• Market Research

• Improving Business Performance

• Strategy & Advisory

Our Work