Sport serves as a powerful catalyst for change and innovation, shaping both local and global economies while leaving a lasting impact on society - providing a unique platform to drive social progress, strengthen community connections and generate significant economic benefits. In today’s landscape, it’s more important than ever to recognise and measure the positive influence sport has on people, communities and economies alike.

 

MI brings over two decades of experience across sport, sporting events and sporting venues, together with comprehensive insights into the social impact sport delivers to communities, cities and countries. We have a deep understanding of key indicators such as diplomacy, economic, trade, tourism, health, inclusions/equality, job creation, infrastructure and participation outcomes, all driving the value and societal influence of sport - assisting clients to accurately measure and communicate these.